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  • How You Can Make Good SEO Campaign Decisions

    SEO campaign is a long-term marketing vision. And for this you need strategic and tactical decisions. Typical
    issues include as follows:

    Your Strategic SEO Decisions

    Increase or reduce target keywords
    Increase or reduce overall budget
    Change importance of target keywords
    Modify campaign Key performance indicators (KPIs)
    Change high-level focus of on-site work

    Tactical SEO Decisions

    Develop new topics & themes for off-site, content-driven link building
    How to create new content to support new target keywords
    How to roll out new local campaigns
    How to modify meta descriptions for target pages to improve click-throughs
    How to fix various on-site issues that hamper indexing and ranking
    How to find new target websites for link building

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